Score your site out of 100
- Two minutes
- Twelve questions
- No email required
- Nothing leaves your browser
Does your site load in under 2.5 seconds on a phone, on mobile data?
Worth 12Not on your office wifi on a laptop. On 4G, on a mid-range Android. This is the first thing every visitor experiences and the thing most sites fail.
Is your site passing all three Core Web Vitals in Search Console?
Worth 10Google publishes your real visitors' experience over the last 28 days. If you have never looked, that itself is the answer.
Does every page carry structured data in JSON-LD?
Worth 10LocalBusiness, Service, Person and Product markup let engines read facts rather than guess at them. Google says it is not required for AI answers, so treat the threefold-citation figure you will see quoted with suspicion. It is what Bing and the assistants parse. Be careful which types you expect visible results from: FAQ rich results were withdrawn entirely on 7 May 2026, so FAQ markup now helps machines read you and earns nothing in Search.
When you ask ChatGPT or Gemini who to use for your service in your town, are you named?
Worth 10The overlap between top Google links and AI-cited sources has fallen from around 70% to under 20%. Ranking well no longer guarantees being recommended.
Is your Google Business Profile claimed, complete, and posted to in the last 90 days?
Worth 10Vendor studies put the profile at roughly a third of local ranking weight, ahead of anything on your website. Categories, services, photos, hours, the lot.
Have you had new Google reviews in the last three months?
Worth 8Reviews feed both local rankings and how trustworthy an assistant judges you. A wall of five-star reviews from 2021 reads as a business that stopped asking.
Does each service you sell have its own page, rather than sharing one Services page?
Worth 8One page listing eight services competes for nothing. Eight pages, each answering one question properly, is how you get found for each.
Are your images sized and compressed for the web?
Worth 8A 4,000-pixel photo shown at 600 pixels wide is the single most common problem I find, and usually the quickest win available.
Does every page have its own title and meta description, written deliberately?
Worth 8Duplicate or auto-generated titles waste the one line you control in search results. It is basic, and a surprising number of sites still fail it.
If you have location or town pages, does each one say something genuinely different?
Worth 6Google demotes duplicated location pages harder than at any point before 2026. Thirty near-identical town pages now actively hurt you.
Does your site give any indication of what you charge?
Worth 6Not necessarily a full price list. But a business that will not hint at cost until it has your phone number loses the people who would have been fine with the number.
Is the whole site on HTTPS, with a contact form you have tested this year?
Worth 4Broken forms are commoner than you would believe, and nobody tells you. They just leave.
The score updates as you go. Nothing is submitted and nothing is stored.
This asks you. It cannot see your site. The £650 audit measures instead of asking, and comes with a prioritised fix list you can hand to anyone.
How the weighting works, and where it comes from
The twelve items are not weighted equally, because they do not matter equally. Your Google Business Profile and your reviews carry more than anything on your website for local searches. Vendor studies put the profile alone at roughly a third of local ranking weight. So they are worth more here than, say, whether your titles are unique, even though unique titles are easier to fix.
The AI-visibility question is weighted heavily for a reason. Research from Brandlight found the overlap between top Google links and the sources AI assistants cite has fallen from around 70% to under 20%. A site can hold position one and still be absent when a customer asks an assistant who to use, and most businesses have never checked.
Where I am unsure, the weight is lower. That is the honest way to build a scoring model, and it is why this one tops out at twelve questions rather than the fifty a lead-generation quiz would ask you.
Now find out what the real numbers say.
This page, measured in your browser
Your deviceReal numbers from your device and connection, not a screenshot of a score I chose. Nothing is sent anywhere. The measurement happens in your browser and stays there. If one of these ever reads amber on my own site, you will see it, which is rather the point. I audit these for £650.