01
Live-in and home care providers
Publish your rates, qualify the enquiry before the phone rings, and let a family see the care notes. Written for the relative reading at eleven at night, not the commissioner.
Four sectors I have actually built for
Not a list of industries I would accept work from, which would be all of them. These are four fields where I have built the site, hit the specific problem that field has, and can tell you what breaks before you find out. One client in each. That is stated on every page rather than implied away.
- Four sectors, one client each
- Care, wine tourism, optics, contracting
- Written from mechanism, not metrics
- No invented case studies
The four
02
Vineyards, wineries and distilleries
One basket holding a dated tour place, a case that ships by weight, a subscription and a gift voucher. No per-booking commission and one admin screen.
03
Independent opticians
Triaged intake, a fee tariff you edit yourself, and a booking flow that never puts an appointment in your diary you did not agree to. Clinical operations, not frame photography.
04
Commercial contractors and installers
Accreditation held as structured evidence, services organised by what a buyer procures, and a survey as the next step instead of a price. For work won by tender.
Why sectors and not case studies
Because several of these builds are old enough that I do not have honest figures for them, and a case study without a real number is either vague or invented. I would rather describe the mechanism, which is verifiable, than claim a conversion uplift I cannot evidence. If you want to see the work, it is all live on the work page and you can judge it yourself.
It also means these pages are useful to you even if you never hire me. Each one says what typically goes wrong in that field and what I would do about it. If you take that to another developer and get a better price, that is a reasonable outcome and I would rather be the page that was worth reading.
What is not here
Dental, which is the most crowded niche in UK web design and where I have built nothing. Arts venues and museums, where I have worked for people who sell into that sector but never for a venue itself. Estate agency, which needs portal-feed experience I do not have. Domestic trades, where the market is served at a price I cannot match and where my plugin is the better answer than my time.
More will appear here as the work does. Audiology, physiotherapy and other single-site clinics are the honest next step from the optician build, and a page on dated-delivery retail is coming out of the florist and food-gifting work. I would rather add them when the build exists than list ambitions.
Not on the list? Tell me anyway.
Get a quote in four questions
hello@madebykestrel.co.uk · replies inside one working day
This page, measured in your browser
Your deviceLCPMeasuring…
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How long until the main content appears. Google wants under 2.5 seconds.
INPMeasuring…
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How quickly the page answers when you tap. Under 200ms is the target.
CLSMeasuring…
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How much the layout moves while loading. Under 0.1, ideally zero.
Real numbers from your device and connection, not a screenshot of a score I chose. Nothing is sent anywhere. The measurement happens in your browser and stays there. If one of these ever reads amber on my own site, you will see it, which is rather the point. I audit these for £650.