Your Google Business Profile first
Vendor studies put the profile at around a third of local ranking weight, ahead of anything on your website. Categories, services, photos and review replies get sorted before we talk about keywords.
For the build itself, being nearby matters less than it used to. Most of my work happens over preview links and email regardless of where a client sits, and I have delivered sites for businesses I have never met in person.
Where it genuinely helps is at the start and at the end. Sitting in your shop or your office for an hour tells me things a questionnaire never will. And when you are trying to rank for Crowborough, knowing that people search for Jarvis Brook separately, or that half your customers come over from Tunbridge Wells, is worth something.
Vendor studies put the profile at around a third of local ranking weight, ahead of anything on your website. Categories, services, photos and review replies get sorted before we talk about keywords.
Google demotes thin, duplicated location pages harder than it ever has. I build three or four real ones with genuine local detail, and refuse to build thirty.
One address, one phone number, identical across the site, the profile and the directories. A single mismatch fragments how Google understands your business.
Trades who get most work by word of mouth and want a site that closes the ones who check them out first. Independent shops and studios on the High Street. Clinics and practices where the site has to reassure before it informs. And businesses in Crowborough serving customers well beyond it, where looking local is the last thing you want.
I have built for care providers, opticians, florists, pilates studios, data cabling firms and tile retailers. The pattern is not the sector. It is an owner who cares whether the thing works.
The nearest of these are Mayfield Porcelain in Mayfield and The Pilates Boutique, The Flower Workshop and Melina Joy Opticians in Heathfield. They are live, and the work page lists every address so you can go and look rather than take my word for it. I have not invented a case study for any of them.
What a build actually involves, week by week, is on the website design and build page. Every price I charge is published on pricing, including the ones for Crowborough. If what you have is slow rather than old, Core Web Vitals is the place to start, and the work is all live if you would rather judge it yourself than read about it.
Yes, anywhere within about half an hour of Crowborough, at no charge. Beyond that we can do a call, and it makes no difference to the result.
£1,950 for up to five pages, bespoke, in two to three weeks. That is the honest floor for work I am prepared to put my name on.
Yes. Those are separate pages on this site rather than one page pretending to cover the county, for the same reason I would not do it to you.
No. There are people advertising sites from under £200 within twenty miles of here. If that is the budget, take it, and do not expect them to answer in year two.
Real numbers from your device and connection, not a screenshot of a score I chose. Nothing is sent anywhere. The measurement happens in your browser and stays there. If one of these ever reads amber on my own site, you will see it, which is rather the point. I audit these for £650.